Want to make your event unforgettable and Instagram-ready? Here’s how:
- Flower Walls: Beautiful backdrops that boost social sharing by 50%. Customise with bold colours, logos, or interactive elements.
- Light-Up Letters: Eye-catching displays for branding or hashtags. Perfect for photos and videos.
- Photo Booths: Interactive setups like GIF or 360° booths increase hashtag use by 30%.
- Lighting & Colours: Use LED lighting and trending palettes (e.g., coastal blues or vibrant pinks) to create stunning visuals.
- Themed Props: Align decorations with your event’s concept for natural photo opportunities.
- Professional Photography: Capture high-quality images and videos for immediate sharing.
- Custom Printing: Branded signage, menus, and giveaways that guests love to photograph and share.
- Interactive Entertainment: Activities like photo ops or tech-driven experiences encourage social media sharing.
Quick Tip: Combine these elements for maximum impact. For example, pair flower walls with photo booths or light-up letters with themed props to create a cohesive, shareable experience.
Quick Comparison
| Feature | Key Benefit | Ideal For | Instagram Appeal |
|---|---|---|---|
| Flower Walls | Elegant backdrops, +50% social shares | Weddings, launches, parties | Timeless, photogenic moments |
| Light-Up Letters | Bold branding, customisable colours | Corporate events, birthdays | Striking in photos/videos |
| Photo Booths | Fun, interactive, shareable | Social events, tech gatherings | Drives hashtag engagement |
| Lighting & Colours | Sets mood, enhances photos | All events | Vibrant and professional look |
| Themed Props | Natural photo ops | Themed parties, launches | Boosts creativity and sharing |
| Professional Photography | High-quality visuals | All events | Ensures polished content |
| Custom Printing | Stylish branding elements | Corporate or formal events | Adds elegance to photos |
| Interactive Entertainment | Engages guests, drives posts | Large events, activations | Creates buzz-worthy moments |
Why it matters: Instagram-ready events drive engagement, boost visibility, and turn attendees into brand ambassadors. Implement these strategies to make your event stand out online and offline.
Learn How to Make Amazing Instagram Stories for Events
1. Flower Walls for Photo Backdrops
Flower walls are a fantastic way to turn any space into an Instagram-worthy backdrop, instantly grabbing attention and boosting social engagement. These vibrant displays not only make a bold statement but also naturally draw people in, creating the perfect setting for photos and social sharing.
Events featuring flower walls often see a 50% increase in social shares, as guests are drawn to these stunning installations for selfies and group shots. As Boxwood Rose puts it:
"The visual impact of a lush floral display is unmatched".
But flower walls do more than just look pretty – they encourage genuine interaction. Instead of being static décor, they become lively, interactive spaces where guests gather, mingle, and create shareable memories. This dynamic energy translates into authentic engagement and high-quality social media content.
To make your flower wall truly stand out on Instagram, customisation is key. Go bold with deep reds, vibrant oranges, or jewel tones, and mix in textures like fresh greenery, dried flowers, and metallic accents. These combinations ensure your photos pop with colour and depth.
Flower walls are versatile and can suit a range of events. For corporate gatherings, incorporate logos and brand colours. Weddings might lean towards soft pastels or timeless white florals, while minimalist greenery with subtle floral touches offers a sleek, modern vibe. You can take it up a notch by adding neon event hashtags, personalised elements, or even QR codes linking to exclusive content. For something unique, let guests add their own flowers, creating an evolving and interactive display.
The popularity of flower walls is reflected in the numbers – the global market is projected to grow from $2.95 billion in 2023 to $4.50 billion by 2030. This surge highlights their effectiveness in creating moments people love to share.
For outdoor events, ensure your flower wall is made with weather-resistant materials and securely installed to keep it looking flawless. With a little planning, your flower wall can turn attendees into enthusiastic brand ambassadors. Coming up, discover how light-up letters can take your event branding even further.
2. Light-Up Letters for Personal Branding
Light-up letters are a fantastic way to create personalised, attention-grabbing backdrops that not only enhance your event’s atmosphere but also encourage social media sharing. These illuminated displays serve as interactive elements that represent your brand throughout the event.
As Big Light Letters puts it:
"Giant marquee letter lights are a great way to grab people’s attention and create a stunning visual presence."
The beauty of light-up letters lies in their customisation. They can be designed to showcase your brand name, event hashtag, or even initials. Many modern versions feature RGBW bulbs, which offer an impressive 16.7 million colours, along with remote-controlled brightness and modes. This flexibility ensures they can match any brand’s colour scheme or desired vibe. Sizes vary too, with popular options including 120cm letters (approximately 60–80cm wide and 20cm deep) for maximum visibility or smaller 60cm letters (around 30–40cm wide and 10cm deep) for a more intimate setting.
These displays have been used to create memorable moments. For instance, in March 2023, Event-Lit provided marquee letters for a surprise proposal. Kaylah Levell, who helped with venue-specific suggestions, described the setup as "beautiful and perfect." Similarly, a bold "LACED UP" sign at a SneakerBall Event in June 2023 stood out, as attendees noted how the letters seemed to "pop out more". Even corporate events are embracing this trend. A tech company in London used LED letters to spell out their product name during a launch, drawing attention and clearly marking key areas of the venue.
Corporate planners, in particular, see the value in these displays. Mo Rhode from Event Lit shared:
"Event-Lit recently supplied us with marquee letters for a corporate event, and we could have not had a better experience! They helped me decide on the best placement of the letters, which made both a great decor piece and marketing investment for this client’s reception."
Beyond their decorative appeal, light-up letters naturally become focal points for Instagram photos and TikTok videos, offering your brand free social media exposure. To make them even more striking, you can pair them with balloon garlands, floral arrangements, or themed props. Including your event hashtag in the design is another clever way to maximise guest engagement.
When scaled, coloured, and placed thoughtfully, these letters create picture-perfect moments that encourage social sharing. Up next, we’ll look at how photo booth experiences can amplify this even further.
3. Photo Booth Experiences That Get Shared
Today’s photo booths are more than just picture-taking stations – they’re interactive hubs designed to create instant, shareable moments. By blending modern technology with creative design, they captivate guests and generate content that’s perfect for Instagram.
Photo booths now come in various formats, including open-air setups, GIF booths, and 360-degree experiences. Open-air booths are perfect for accommodating larger groups, creating lively and dynamic scenes. GIF booths capture short, animated clips, while 360-degree booths provide immersive views from every angle. Features like digital props, real-time filters, and augmented reality elements transform simple snapshots into engaging, share-worthy creations. According to industry data, branded photo booths can boost social media engagement by 50%, and events featuring these interactive setups see a 30% increase in hashtag activity.
Major brands have embraced AI-powered booths with real-time filters to elevate guest experiences, particularly at tech and beauty events. These advanced features not only entertain but also drive meaningful engagement.
Customisation is key to making these photo moments stand out. Tailored backdrops aligned with your event’s theme, branded digital overlays, and personalised hashtags help reinforce your brand identity. Lighting plays a critical role, too. Properly lit booths eliminate shadows and highlight guests’ best features, with many modern setups offering advanced lighting solutions for flawless results.
Instant sharing options amplify the buzz. QR code integration allows guests to quickly access their photos, while some booths even enable direct social media posting. This immediate sharing extends your event’s reach as attendees share their experiences with their own networks.
Themed props, from quirky costumes to fun accessories, encourage participation and make the experience even more memorable. These props inspire guests to jump in and share their photos, creating a ripple effect of engagement.
User-generated content keeps the momentum going long after the event ends. With user-generated posts achieving a 6.9 times higher engagement rate than brand-created content, these interactive photo booths deliver real value. When used effectively, they can lead to a 20% increase in social media mentions and a 15% boost in website traffic.
"Each photo posted on social media is like a mini advertisement for your event… you’ve just gotten user-generated content promoting your business without lifting a finger." – The Voto Booth
The mix of entertainment, personalisation, and instant sharing makes photo booths a must-have for any event aiming to make a splash on Instagram. Thoughtful lighting and colour schemes only add to their visual appeal, ensuring every shot is picture-perfect.
4. Lighting and Colour Schemes That Pop
Lighting and colour schemes have the power to turn any event space into a picture-perfect, Instagram-worthy setting. With the right lighting, you can create a mood, emphasise your theme, and ensure every photo looks like it was taken by a pro.
The psychology of colour plays a huge role in shaping your guests’ experience. Each colour triggers a specific emotional response, so choosing the right palette can set the tone for your event and reinforce your brand’s story. When combined with strategic lighting, these colours can have an even greater visual impact.
"Colour is the music that brings photography to life." – Marisa Martins
Modern LED lighting is a game changer, offering adjustable colour temperatures and intensities to suit any vibe. Warm lighting creates a cosy, romantic feel, perfect for weddings or intimate gatherings. On the other hand, cool lighting delivers a sleek, energising look, ideal for corporate events or product launches.
Using uplighters and gobos in key areas can make a big difference. These tools not only highlight important features but also allow you to project custom patterns or logos, turning blank walls into branded backdrops.
A great example of colour done right is the Legalweek 2022 conference. Organisers chose vibrant pink and bright blue as their signature colours. Pink symbolised the energy of the evolving legal industry, while blue represented trust. Together, these colours created a striking visual identity that tied the event’s branding together across all touchpoints.
"Context in colour matters. How you combine colour affects people’s perceptions of your brand." – Akis Apostoliadis, UX/UI designer
For added depth and a dynamic look, layer different types of lighting – ambient, accent, and task lighting. This approach not only enhances the overall atmosphere but also creates multiple Instagram-worthy spots throughout the venue. Testing your lighting setup before the event is essential to ensure even brightness and proper placement, especially in high-traffic areas.
When it comes to colour, stick to your brand’s palette and aim for a minimum contrast ratio of 4.5:1 to ensure clarity and consistency.
Looking ahead, trending colour palettes for 2025 include:
- Coastal elegance: Blues, greens, and sandy neutrals.
- Modern romance: Blush, terra cotta, and burnt orange.
- Botanical luxury: Emerald green with ivory and gold.
- Vibrant fun: Bold pinks, purples, and citrus tones.
- Classic neutrals: Champagne, white, and soft taupe.
These palettes not only look stunning but also photograph beautifully when paired with thoughtful lighting.
The secret to Instagram success lies in creating complementary colour schemes that make every subject stand out while maintaining a cohesive look. When lighting and colours work in harmony, every corner of your event becomes a shareable moment. Up next, discover how themed setups and props can elevate this visual appeal even further.
5. Themed Setups and Props
Themed setups and props have the power to turn ordinary event spaces into memorable, share-worthy experiences. When done well, they create natural photo opportunities and encourage guests to actively participate throughout the event.
The secret to successful themed decorations lies in ensuring they perfectly align with your event’s concept. Every detail should contribute to a unified visual story that connects with your audience and reinforces your message. Whether you choose a local theme or something more extravagant, the setup should reflect the personality of your event.
Australian-themed events are a hit for good reason – they celebrate the unique aspects of our culture and landscape. Props like kangaroos, crocodiles, surf shacks, and tropical accents can create an unmistakable Aussie vibe. These setups are ideal for Australia Day parties, corporate events showcasing local pride, or international gatherings that highlight Australian culture.
For a touch of Hollywood glamour, consider rolling out the red carpet, adding Oscar statues, movie studio backdrops, or oversized Hollywood signs. This theme is especially popular because it lets everyone feel like a star, encouraging guests to strike a pose and share their moments online. Well-placed props like these not only elevate the atmosphere but also boost guest engagement and photo opportunities.
Props can also act as natural icebreakers. For example, beach-themed cutouts of palm trees and surfboards, or festive decorations for holiday parties, invite guests to interact and mingle. These kinds of setups help create authentic, shareable moments that resonate with attendees.
To make the most of your props, focus on placement. Position standout pieces at eye level, use accent lighting, and distribute them evenly throughout the venue. Keep in mind the different heights of your guests and create visual contrast with the background to make each element pop.
Offering a variety of props ensures you cater to different personalities. Some guests may gravitate towards bold statement pieces, while others may prefer more understated options like bamboo umbrellas, silk fans, or floral accents. By providing a mix, you ensure everyone finds something they’re comfortable with for their photos.
Investing in high-quality themed props can significantly boost social media engagement. A great example comes from October 2017, when Flash Frame Booth used Australia Day-themed props for an event. The organiser highlighted their impact on Instagram, with Laura McCallum sharing:
"Thank is for the great props as always! Follow us on @flashframebooth to see them in action on IG!"
Safety and maintenance are also key considerations when selecting props. Regular inspections ensure they’re photo-ready and safe for guests. Digital props can be a creative alternative, reducing physical upkeep while expanding your options.
Ultimately, themed setups should create an inviting atmosphere where guests feel relaxed and eager to participate. It’s not just about decorations – it’s about crafting an environment that encourages interaction, engagement, and those all-important shareable moments.
Don’t forget to bring in professional photographers and videographers to capture these standout moments.
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6. Professional Photography and Video Services
When it comes to creating Instagram-worthy event content, professional photographers and videographers can make all the difference. Their expertise ensures high-quality visuals that highlight your event’s elegance and meticulous planning.
One of their greatest strengths is capturing key moments effortlessly. As the Fiverr Team puts it:
"A professional event photographer knows how to take photos that tell a story and convey the overall event experience without your direction".
With their trained eye, they can anticipate and preserve those fleeting, emotional interactions that might otherwise go unnoticed.
Their technical skills shine in challenging environments. Whether it’s dim lighting, bustling crowds, or fast-moving action, professionals come prepared with the right equipment – backup cameras, lighting setups, and more. They also collaborate with you in the planning stages to ensure no crucial moment or detail is missed.
Another advantage? Many professionals can deliver images and videos quickly, allowing you to share updates while the event is still fresh in attendees’ minds. This not only keeps the buzz alive but also provides a rich visual archive for future marketing campaigns.
When choosing a photographer or videographer, reviewing their portfolio is essential. Look for experience with similar events and a style that aligns with your brand. Industry-specific expertise is also valuable: corporate event photographers excel in capturing the structured flow of business gatherings, while wedding photographers are skilled at highlighting emotional, intimate moments.
The cost can vary depending on your requirements. Event photography often starts around $600, while combined photo and video packages typically begin at $1,200. It’s worth noting the enduring value of professional documentation – 98% of newlyweds who skipped hiring a videographer later recommended including one, highlighting the importance of capturing those irreplaceable moments.
Video content, in particular, can elevate your event’s marketing strategy. Platforms like LinkedIn, Instagram, and YouTube consistently see higher engagement rates for videos compared to static images. Highlight reels, behind-the-scenes footage, and attendee testimonials can breathe life into your event in ways photos alone can’t.
Finally, ensure your chosen professionals understand the importance of branding. As Scene to Believe explains:
"As social media platforms continue to provide new options for experiential marketers, stories told with photos can provide immediate validation to the success of your event".
7. Custom Printing for Branded Elements
Custom printed elements do more than just tie your event’s look together – they make it highly shareable online. These details turn your event into a cohesive, Instagram-worthy experience that guests are excited to post about. From creating visual harmony to guiding attendees with style, branded elements play a key role in elevating your event.
Signage and wayfinding aren’t just practical – they’re also photo-ready. Think welcome boards, directional signs, and event schedules, all designed with your colour scheme and branding. Acrylic signage, in particular, offers a sleek, modern look that photographs beautifully under various lighting, making it a favourite for many events.
Menu cards and table stationery are another opportunity to showcase your branding while adding a touch of elegance. Linen menus, custom cocktail stencils, and personalised place cards not only enhance the table setting but also encourage guests to snap and share photos.
Welcome materials and invitations set the tone right from the start. As Erica Miller Design explains:
"Smart and cohesive event branding is your ticket to a winning event! It creates a strong first impression that boosts brand recognition."
Invitations aren’t just functional – they’re often keepsakes, giving guests a sneak peek of the event vibe and serving as a lasting memento.
Branded merchandise and giveaways leave a lasting impression while amplifying your event’s reach on social media. Items like name badges, wristbands, lanyards, and custom gifts can become cherished keepsakes, ensuring your branding lives on. The trick is to choose items that people will actually use and feel proud to show off.
The personalised touch can make all the difference. As Events Lab puts it:
"Customised graphics add a unique touch that makes your event stand out. Guests value personalised items that reflect meticulous attention to detail."
This kind of attention to detail not only enhances the guest experience but also encourages social media engagement. People are more likely to share content that feels thoughtful and high-quality, giving your event even more visibility.
8. Entertainment That Creates Social Moments
When you combine eye-catching décor with engaging entertainment, you’re not just hosting an event – you’re creating a social media ripple effect. Think about it: interactive photo booths or custom backdrops don’t just entertain your guests; they turn them into ambassadors for your brand. With the right entertainment, your attendees become content creators, sharing their experiences online and extending your event’s reach far beyond the venue walls.
Interactive experiences are a standout choice for entertainment that’s perfect for social sharing. Activities that encourage hands-on participation naturally lead to photos, videos, and posts. A great example is the Robo Ice activation at ServiceNow Knowledge 2025, where attendees made custom ice cream swirls. This unique and personal activity created a buzz-worthy moment that attendees couldn’t resist sharing. The secret? Choose experiences that feel both fun and rewarding.
Immersive performances and competitions also deliver moments people want to capture. At the MPI Southern California Chapter’s WeCon event in Newport Beach, activities like scavenger hunts, Moke car tours, group fitness sessions, and even a guacamole-making competition brought people together. These experiences didn’t just entertain – they sparked connections and left lasting impressions.
Tech-infused elements like Bizzabo‘s SmartBadges™ take things up a notch by turning audiences into part of the show during keynotes and performances. Social media walls displaying user-generated content from platforms like Instagram or Twitter add another layer of interaction, making the event even more shareable. Want to encourage posts? Display a custom hashtag prominently and offer rewards like free drinks or discounts for using it. As Interactive Entertainment Group puts it:
"If your event isn’t sharable, did it really even happen?"
Seeing their posts featured on a big screen often motivates guests to keep sharing throughout the event.
Themed entertainment is another way to create Instagram-worthy moments. In June 2025, Pitch Marketing joined forces with Interactive Entertainment Group to design a custom soccer-themed activation for Al Hilal during the Club World Cup in Miami Beach. Through interactive games and photo ops, this activation not only reinforced the event’s branding but also encouraged attendees to share their experiences online. When you combine a strong theme with cutting-edge tech, you create a seamless experience that guests can’t wait to post about.
Ultimately, entertainment that’s designed to be shared amplifies your event’s impact. As NextGen Event Co. explains:
"Social media enables experiential marketers to get the word out before, during, and after event sponsor activations. By integrating social media marketing with your experiential marketing tour or program, you can rapidly amplify your events, further engage attendees, and grow attendance at future events."
When attendees record and share their enjoyment, they’re not just documenting their experience – they’re creating organic promotion for your brand. These authentic endorsements can often be more impactful than traditional advertising.
Comparison Table
Picking the perfect Instagram-worthy features for your event can feel overwhelming with so many options to choose from. To make it easier, the table below breaks down popular décor and entertainment options. It compares their visual appeal, setup needs, ideal event types, and how well they perform on Instagram. These insights will help you decide which elements align best with your event’s vibe.
| Element | Visual Impact | Setup Requirements | Best Event Types | Instagram Appeal |
|---|---|---|---|---|
| Flower Walls | Elegant and romantic, offering a classic fairytale aesthetic | Needs professional assembly and careful handling | Weddings, high-end corporate events, product launches | Timeless and photogenic, perfect for dreamy photos |
| Balloon Installations | Fun, playful, and modern with bold, creative designs | Lightweight and easy to set up; can be DIY or professionally done | Birthday parties, casual corporate events, children’s events | Bright colours that stand out beautifully in pictures |
| Light-Up Letters | Bold and striking, especially in dim lighting | Easy to set up but requires a power source | Corporate events, milestone birthdays, weddings | Adds drama to photos and enhances evening shots |
| Open-Air Photo Booths | Trendy and versatile, accommodating large groups | Professionally set up with lighting and backdrops | Social gatherings and various event types | Designed for social sharing, appealing to all audiences |
| GIF/AR Photo Booths | Interactive and cutting-edge with virtual elements | Needs technical setup and a strong internet connection | Tech-forward events and modern celebrations | Built-in sharing features drive high engagement online |
| Themed Props & Setups | Fully customisable, from subtle touches to bold statements | Setup complexity varies; often requires professional styling | Themed parties, product launches, immersive brand events | Sparks creativity and encourages themed photo opportunities |
This comparison highlights the unique strengths of each option. For instance, balloon installations are budget-friendly and quick to set up, making them perfect for outdoor events or tight schedules. Meanwhile, photo booths are guest favourites, boosting interaction by 75%.
To create a standout event, consider combining elements. For corporate functions, light-up letters can showcase branding, while pairing flower walls with GIF booths offers a mix of elegance and fun, ensuring a memorable and shareable experience on Instagram.
Conclusion
Pulling off an Instagram-ready event is all about blending eye-catching visuals, interactive setups, and moments that practically beg to be shared online. Whether it’s through flower walls, glowing letters, interactive photo booths, or professional photography, the strategies we’ve outlined here can help turn any venue into a space that stands out on social media.
Why does this matter? Posts featuring images or videos generate a whopping 650% more engagement compared to plain text posts. That kind of interaction doesn’t just boost your event’s aesthetics – it directly impacts how your audience engages with it, both online and offline. Every Instagram-worthy detail you include adds another layer to your event’s success.
When you combine these elements, your event becomes more than just a gathering; it becomes a digital showcase. Guests naturally share their experiences, essentially doubling as brand ambassadors and extending your event’s reach far beyond the venue.
FAQs
How can I design my event to ensure Instagram-worthy elements blend seamlessly for a stunning guest experience?
To pull off a stunning and Instagram-worthy event, start by choosing a consistent colour palette and theme that ties everything together – decor, lighting, and overall design. Add eye-catching touches like flower walls, neon signs, or custom backdrops that naturally attract attention and inspire guests to snap photos.
Make the most of your venue’s standout features – whether it’s unique architecture, breathtaking views, or a serene water feature – by turning them into focal points. Include interactive elements like photo booths or social media walls to keep guests engaged, and encourage sharing by creating a branded event hashtag. When every detail aligns with your event’s style, you’ll leave your attendees with an experience they’ll want to capture and share.
How can I choose the right colour schemes and lighting to make my event visually stunning?
To design an event that leaves a lasting impression, start with a colour scheme that ties your theme and venue together seamlessly. Pick shades that set the right tone – warm colours like yellows and oranges can make the space feel inviting and cosy, while cool tones like blues and greens bring a fresh, contemporary edge.
Next, think about lighting. Use a mix of options like fairy lights, spotlights, or textured projections to create layers and add visual depth. Adjust the lighting to suit the vibe of your event – soft, warm lights work beautifully for intimate settings, while bold, colourful effects bring energy to a more vibrant celebration. By carefully matching these details to your event’s style, you’ll create a picture-perfect atmosphere that guests will want to snap and share.
How can professional photography and videography help boost social media engagement for my event?
Professional photography and videography can elevate your event, turning it into a highly shareable moment on social media. High-quality visuals make your event stand out, capturing its best moments in a way that truly connects with your audience. Sharp, well-framed photos and captivating videos are more likely to be shared, naturally boosting your event’s reach and online visibility.
During the event, live updates featuring professional visuals can spark excitement and encourage real-time interaction. After it’s over, sharing highlights like energetic video recaps or standout photos can keep the momentum going, draw in new followers, and build anticipation for what’s next. By investing in professional visuals, you’re not just improving the look of your event – you’re also strengthening your brand’s online presence.